On January 17, 2022, the Indonesian Parliament announced that the new capital to be built on the island of Kalimantan would be named “Nusantara.” Some readers may recall this since the article “Nusantara will become the new capital of Indonesia” also appeared in Japanese newspapers. No other name would have sounded more natural to us, though “Nusantara” may sound unfamiliar to Japanese people at the first hearing.
The term "Nusantara" contains the nation's grand dreams for the future, and this is exactly why we gave our company the name "Nusantara Research Institute" when we launched in 2014. The word "Nusantara" is composed of the ancient Malay words; "nusa" means "island" and "antara" means "between." It is a word that symbolizes Great Indonesia, the world's largest island nation.
Indonesia, until now recognized as a developing country, will celebrate its 100th independence anniversary in 2045. International Economic Research Institutions predict Indonesia to grow as a global powerhouse, with an economy larger than that of Japan, which seems to sound more and more realistic. Strengthening friendly and cooperative relations with Indonesia, the world's fourth most populous country and one of the world's most pro-Japan countries is extremely important for the future of Japan as it faces a declining birthrate and aging population. We Nusantara Research Institute will engage in strengthening the Indonesia-Japan relationship for futuristic mutual friendship and benefit.
CEO, Toshihisa KOMAKI
- Motto -
1. Building a strategy based on Indonesia's expectations and intentions
The Japanese term “locality nature” refers to unique characteristics of people living in various regions such as spirit, history, and climate; knowing these can change how to get along and work with their people effectively. Indonesia is a multi-ethnic nation of people of various races, religions, and cultures, and this is exactly the key to building a good relationship with the Indonesian people.
With a vast knowledge of Indonesia including their ethnic and historical background, we provide support in planning and promoting your business or project through respecting Indonesian values− expectations, thoughts, and dreams− to partner well with Japanese clients.
We provide support in planning and promoting your business or project through respecting Indonesian values− expectations, thoughts, and dreams− to connect the Indonesian people with Japanese clients.
2. Paying attention to history and traditions
Long until today, our relationship was with Japan as a "developed" country and Indonesia as a "developing" country. Our relationship goes back from the Indonesian independence movement in the 1940s through the period of economic growth, with the two countries have cooperated closely according to historical circumstances, thus each making great economic and social progress. According to The Country Rating Poll Survey conducted by BBC World Service, Indonesians are among the highest in possessing favorability towards Japan.
We reaffirm the significance of these historical facts and pursue to promote further cooperation between Japan and Indonesia based on the belief that “strengthening our relationship is the best way for the future of the two countries.”
3. Creating a New Era of Mutual Complementarity
Japan and Indonesia are in midst of great change in the relationship. Indonesia, once known as a developing country, is rapidly gaining strength; riding the wave of computerization and digitalization, both the government and companies begin to envision their future. The number of unicorn companies has already surpassed that of Japan, and the momentum for new business creation is spreading rapidly; Indonesia today proactively explores mutual cooperation with Japanese partners' strength including technological cooperation.
Japan, with its aging and declining population, seeks future possibilities, while Indonesia, filled with an enthusiastic young generation, seeks future growth. The relationship between Japan and Indonesia is changing along with expectations for economic cooperation, cultural exchange, and mutual friendship. We will continue to contribute to promoting Japan-Indonesia relations, taking into account these transitions and seeking every possibility to mutually complement our relationships.